Blogging About Blogging
If you Google why companies should blog, you’ll get tons of search results (around 388 million, actually). The potential outcomes are endless: increased traffic to a company’s website, cost-effective and focused marketing, and better SEO. In fact, HubSpot conducted a survey and found that 60% of businesses with blogs end up gaining more customers.
So how does all this happen? Blogging uniquely creates a voice for the brand — as Forbes describes it, “humanizing the company.” When a company establishes an authentic online presence, an boom in its customer base makes sense. As Britmums explains, people are interested in people. Blogging reminds customers that a company is run by others like themselves, adding a friendly, personal quality to what may otherwise come across as a daunting corporate giant.
We’ve had a company blog for a while but have recently decided to re-vamp our strategy. Our goal is to tell our story — who we are and what we do here at Wall Street Services — and give you all the career development assistance you need along the way.
Some facts you might find interesting about us:
- We require all of our consultants and employees to take a cultural assessment as part of our onboarding process.
- Our CEO is the co-founder of the NYC chapter of Conscious Capitalism.
- We are a close-knit team. We have huddles each morning about the day’s activities and a weekly all-hands meeting to review values and metrics.
- Our intern sits at a desk only a few steps away from the CEO.
- Our controller takes watering our plant very seriously.
We’re a company that’s all about values. Our CEO, Peter Laughter, has created a set of company values that we don’t just reference for good measure — we work by them. One of them is care. We aim to bring the same care we have with our clients to our online engagement.