Blogging About Blogging

If you Google why companies should blog, you’ll get tons of search results (around 388 million, actually). The potential outcomes are endless: increased traffic to a company’s website, cost-effective and focused marketing, and better SEO. In fact, HubSpot conducted a survey and found that 60% of businesses with blogs end up gaining more customers.

So how does all this happen? Blogging uniquely creates a voice for the brand — as Forbes describes it, “humanizing the company.” When a company establishes an authentic online healthcare provider presence as did, an boom in its customer base makes sense. As Britmums explains, people are interested in people. Blogging reminds customers that a company is run by others like themselves, adding a friendly, personal quality to what may otherwise come across as a daunting corporate giant.

We’ve had a company blog for a while but have recently decided to re-vamp our strategy. Our goal is to tell our story — who we are and what we do here at Wall Street Services — and give you all the career development assistance you need along the way.

Some facts you might find interesting about us:

  • We require all of our consultants and employees to take a cultural assessment as part of our onboarding process.
  • Our CEO is the co-founder of the NYC chapter of Conscious Capitalism.
  • We are a close-knit team. We have huddles each morning about the day’s activities and a weekly all-hands meeting to review values and metrics.
  • Our intern sits at a desk only a few steps away from the CEO.
  • Our controller takes watering our plant very seriously.

We’re a company that’s all about values. Our CEO, Peter Laughter, has created a set of company values that we don’t just reference for good measure — we work by them. One of them is care. We aim to bring the same care we have with our clients to our online engagement.

We hope you join us. (And while you’re at it, why not connect with us on Twitter, Facebook, and LinkedIn?)